House of Heat
The attention enginealready exists.
House of Heat is a new entertainment company built attention-first — IRL creator content, resident talent, and a distribution flywheel that has compounded to 875M+ organic views on $0 paid spend. $HEAT is the economic rail that turns that attention into an owned media, community, commerce, and IRL economy.
75% of the hard work is already done.
Audience acquisition is the most expensive line item in any media business. House of Heat has already built the engine. The token isn't funding distribution — it's monetizing distribution that already exists.
Distribution that already compounds.
Resident creators bring large, pre-existing audiences and act as independent media channels. IRL events are engineered for virality — every activation becomes shareable content, every participant a distribution node. The network is the moat.
- Organic views to date
- 875M+
- Paid acquisition
- $0
- Capture-to-distribution
- <3 min
- Resident creator network
- Multi-channel
An institutional-grade content factory.
A 24/7 IRL streaming stack with professional control, multi-cam capture, and redundant uplink. Continuous live production from the House, syndicated across Kick and downstream platforms. Format library built; new formats deploy in days.
- Live production
- 24/7
- IRL streaming stack
- Institutional
- Primary distribution
- Kick
- Format library
- Built
Content compounds into an economy.
Every loop deepens the moat. More content yields more attention, more community, more participation, more commerce — and a portion of that revenue cycles back to compound the next loop. The token sits underneath, capturing value at every hop.
Five pillars. One compounding system.
House of Heat is built around four ecosystem pillars — media, community, commerce, and IRL — with a fifth, the token, sitting underneath as the economic rail. Every pillar is value-creating on its own. Together, they compound.
Media Network
Live streams, clips, formats, BTS, and resident-creator channels — a self-perpetuating content factory that compounds attention across owned and downstream surfaces.
- Live IRL streams
- Clip distribution
- Format library
- Resident creator channels
Community Layer
Chat, voting, quests, leaderboards, badges, House rooms — the social tissue that converts viewers into a recurring, identified audience with shared rituals and language.
- Chat & House rooms
- Voting & governance
- Quests & leaderboards
- Status & badges
Commerce & Products
Drops, merch, CPG products, and creator-led commerce — converting the community into recurring revenue through products only this audience can credibly carry.
- Drops & limited SKUs
- CPG product launches
- Creator-led commerce
- Sponsorship integrations
IRL Experiences
Events, residencies, partner activations, ticketed experiences — turning the IRL production engine into a recurring live business that feeds the content engine.
- House events
- Ticketed activations
- Partner integrations
- Tours & residencies
Token Economy
$HEAT is the economic layer that powers access, status, rewards, governance, and value capture across every other pillar. The token sits inside the system — it doesn't define it.
- Access & gating
- Rewards & redemption
- Buy-and-burn from revenue
- Governance & alignment
Every surface, value-creating.
Ten concrete surfaces across the platform. For each, what the user actually does, how the token plugs in, and how the business captures value. No abstractions.
Watch, react, tip live IRL streams.
Gated tiers · tipping with leaderboards · status badges in chat.
Subscriptions, sponsor inventory, premium-tier ARPU.
Watch and share short-form cuts on every platform.
Referral rewards · creator-clip royalties.
Reach amplification, ad inventory, sponsored clips.
Real-time conversation with the House and community.
Token-gated channels · status badges · moderator stake.
Premium chat tiers, brand-channel sponsorships.
Vote on what happens next in the House — formats, guests, drops.
1 token = signal · weighted votes · cooldowns to prevent spam.
Audience-validated content reduces production risk.
Complete IRL and online missions for points and rewards.
Earn $HEAT · redeem for access, drops, status, IRL invites.
Engagement loop with measurable conversion to commerce.
Direct access to resident creators in private rooms and events.
Tiered access · room subscriptions · 1:1 redemption.
High-margin premium access, creator rev-share.
Cop limited apparel, gear, and collectibles.
Token-gated allocation · holder pricing · burn-to-claim.
Direct product margin + brand equity flywheel.
Attend ticketed IRL parties, residencies, and activations.
Holder presale · gated tiers · token-paid upgrades.
Ticket revenue, F&B, sponsorship, partner placements.
Experience brands inside House formats — not interruptive ads.
Holder-only brand drops · ranked partner placements.
Sponsorship pricing built on engaged-audience proof.
Co-branded moments with venues, festivals, labels, and brands.
Joint loyalty mechanics · cross-network token utility.
Co-marketing leverage, distribution swaps, JV revenue.
Not a logo strip. A world.
House of Heat at the center. Creators, viewers, brands, products, events, venues, media surfaces, and liquidity partners orbiting outward. Every node is a value flow — and the token is the rail that runs between them.
What we own.
- Resident Creators — Independent media channels
- Viewers & Community — Recurring audience, identity layer
- Owned Media Surfaces — Streams · clips · drops · BTS
- IRL Production — 24/7 House, control room, crew
- Products & Drops — Merch, CPG, limited SKUs
- House Events — Residencies, parties, activations
Who we plug into.
- Brand Partners — Sponsors, integrations, JV products
- Venues & Tours — Live Nation-class distribution
- Media Surfaces — Kick, YouTube, IG, TikTok, X
- Liquidity Partners — DLP-led MM, exchange listings
- Exchanges — Tier-1 listings post-TGE
- Creator Networks — Cross-network distribution
- Festivals — Co-branded activations
- Labels & Studios — Strategic content partners
Built by operators from both sides of the market.
Operators from Live Nation, Warner Bros, and the NBA — building global communities at internet scale. Strategy & community by Crowd Control Digital.
45+ years combined market-making experience — Bank of America, Merrill Lynch, XBTO, McKinsey, Virtu. Liquidity by Digital Liquidity Partners.
The best creator businesses compound from content.
The point isn't comparison. It's pattern. The most defensible creator businesses all do the same thing: own the attention, then layer products, events, formats, brands, and distribution on top. House of Heat is the same pattern, built with two structural upgrades.
Same pattern. Two upgrades.
Most creator empires bolted IRL onto a YouTube-native business years in. House of Heat is the inverse — IRL is the content, online is the distribution layer.
Where MrBeast captures value through CPG, KSI through Prime, NELK through Happy Dad — $HEAT lets the community itself participate in the value capture across every surface.
$HEAT is the rail underneath the ecosystem.
Every value flow in the system — access, rewards, status, commerce, governance — moves through $HEAT. The token isn't the product. It's the economic layer that lets the community own a piece of the system they're already powering.
Access
Token-gated streams, rooms, drops, events, partner activations. Holding $HEAT is how the community plugs in.
Rewards
Earn $HEAT through quests, referrals, tipping, and creator interactions. Points convert at TGE; rewards continue in-token.
Governance
Holders vote on House activities, formats, drops, and partner approvals. Audience validation reduces production risk.
Buy-and-Burn
A strategic portion of platform revenue flows into systematic buybacks. Token value tracks platform performance, not speculation.
One warrant.Priced for conviction.
A single $1M token warrant issuance at a $25M fully diluted valuation. Priced deliberately below the $100M target launch FDV to reward early conviction and anchor a disciplined cap table heading into the June/July 2026 TGE.
| Instrument | Token Warrant |
| Issuance Size | $1,000,000 |
| Warrant FDV | $25,000,000 |
| Target TGE FDV | $100,000,000 |
| Min Check | $25,000 |
| TGE | June / July 2026 |
| Vesting | 6-mo cliff · linear to 24 mo |
| Lockup | 6-mo no-sell post-TGE |
| Designated MM | Digital Liquidity Partners |
Institutional market making from block one.
Digital Liquidity Partners (DLP) serve as the designated institutional market maker for $HEAT — supporting orderly markets through TGE and beyond. The point isn't the mechanism. It's the partner confidence and institutional exposure that comes with a venture-grade liquidity rail.
Designated MM
DLP supports orderly markets for $HEAT pre and post Token Generation Event.
Exchange Engagement
Strategic planning and listing negotiation through trusted institutional channels.
KPI-Aligned
Full reporting, measurable benchmarks. Every trade and spread accounted for.
Market Depth
Depth, reduced volatility, clean price discovery during launch and beyond.
Most of it is already built.
Not a wish list. A status board. The hard part — the attention engine, the creator network, the IRL production stack — is done. The next 12 months turn that foundation into an owned, tokenized economy.
- Attention engine875M+ organic views from a single stream
- Resident creator networkMulti-channel distribution, pre-existing audiences
- IRL production stack24/7 capture, broadcast control, redundant uplink
- Content engine & format libraryStreams, clips, drops, BTS, House formats
- Community signalsRecurring viewership, chat economy, shared rituals
- Brand partner appetiteOperators from Live Nation, Warner Bros, NBA
- Token warrant issuance$1M @ $25M FDV · by invitation
- Points → token bridgeEngagement engine live, converts at TGE
- Smart contract auditsThird-party audits in flight
- Community educationMulti-channel campaign explaining the system
- TGE — June/July 2026Warrants exercise, $100M target launch FDV
- Exchange listingsDLP-led, institutional from block one
- Token-gated access at scaleStreams · rooms · drops · events
- Governance liveHolders vote on formats, drops, partners
- IRL events as recurring revenueResidencies, ticketed activations, tours
- CPG product launchesFirst product Q4 2026 · holder presale
- Revenue → buy-and-burnPlatform revenue drives deflationary pressure
- Partner activations & JVsCo-branded distribution and cross-network utility
The real risk isn't the contract.
Smart-contract risk is hygiene — audited, locked, defended. The question that actually matters: does attention convert into durable community, commerce, and revenue? The proof for that already exists in the platform.
Attention without retention.
The audience returns. Chat density, repeat-viewer behavior, and shared community language are the leading indicators that attention has converted into identity — the precondition for durable commerce.
Audience that won't pay.
The community already participates economically — subscriptions, sponsor inventory, partner activations, merch interest. The token simply gives them a way to participate in the upside of the system they're already powering.
Creator dependency.
Distribution runs across a network of resident creators with independent audiences and surfaces — meaning the platform isn't a single-point-of-failure on any one channel or personality.
Speculation without product.
Ten concrete value-creating surfaces are already live or near-launch — streams, clips, chat, voting, quests, rooms, drops, events, sponsorships, partner activations. The token plugs into surfaces that already exist.
Back theeconomic rail.
The attention engine is built. The community is converting. The economy is what comes next. $HEAT token warrants are being issued in a single $1M tranche at a $25M FDV ahead of a $100M target TGE — by invitation only. Request the deal memo and a one-on-one walkthrough with the team.