HEAT Token Rollout Strategy
A comprehensive ecosystem built on media access, utility, status, and real-world value creation. Aligning creators, community, and the House through participation, access, and long-term growth.
Core Mission
What is the HEAT Token?
The HEAT Token is designed around seven core pillars that create a comprehensive value ecosystem. This token aligns creators, community, and the House through active participation, exclusive access, and long-term value creation mechanisms.
Each pillar serves a specific purpose in building a sustainable economy that rewards engagement and loyalty while creating multiple pathways for value capture and distribution.
Media Access
Utility
Status
Consumption & Burn
Value Creation Framework
1
Governance
Token holders participate in key decisions affecting the House ecosystem, creating democratic alignment between stakeholders.
2
CPG Investment Access
Exclusive early-stage investment opportunities in consumer packaged goods ventures emerging from the ecosystem.
3
CPG Product Access
Priority access to physical products and special SKUs, bridging digital participation with real-world consumption.
The complete framework emphasizes four fundamental principles: Access, Status, Participation, and Fun. These principles guide every aspect of token design and utility deployment.
January 2025
Phase 1: Foundation and Education
January establishes the foundation through strategic private sales, comprehensive creator education, and community activation. The private sale targets $2m at a $50m valuation, setting the initial market positioning.
Creator Education Initiative
Onboard all creators with vested token allocations while educating them on value creation mechanisms. Creators learn how to build generational wealth through emphasizing access, status, participation, and fun within their communities.
Community Education Rollout
Multi-channel education campaign explains token functionality and creates excitement. The community learns why the token matters and how it enhances their experience.
Private Sale: $2m @ $50m
Creator Onboarding & Vesting
Community Education Campaign
Points Farming Launch
Points Farming Mechanics
Community members begin earning points that convert to tokens at TGE. This gamified approach creates early engagement and rewards active participation across multiple channels before token launch.
Views
Earn points by watching content and engaging with streams across the platform.
Subscriptions
Subscribe to creators and maintain active subscriptions to accumulate ongoing points.
Referrals
Bring new community members and earn bonus points for successful referrals.
Games
Participate in platform games and competitions to unlock additional point rewards.
February 2025
Phase 2: Utility Activation and Market Positioning
February activates points-based utility while positioning for token launch. Points unlock exclusive access across the ecosystem, from gated streams and behind-the-scenes content to House rooms, chat access, creator interactions, and IRL events. This phase demonstrates utility before tokens exist.
Strategic Market Development
  • ETH Denver (Feb 19–23): Major ecosystem visibility and partnership development
  • Launchpad Conversations: DLP leads multi-party negotiations, creating competitive tension
  • Pre-Sales: $3m raise @ $75m valuation
  • Exchange Listing Prep: Strategic discussions with US audience consideration
Points Utility Activation
  • Points Gated Streams
  • Points Gated BTS
  • Points Gated House Rooms
  • Points Gated Chat Rooms
  • Points Gated Creator Access
  • Points Gated IRL Events
  • Points Gated IRL Creator
March 2025
Phase 3: Token Generation Event
$100M Valuation
The Token Generation Event launches at a $100m valuation, marking the transition from points to tokens. This phase implements comprehensive marketing and community management with a 6-month no-selling period, recognizing that early chart performance defines long-term project perception and success.

Critical Success Factor
Early chart management is paramount. The first 6 months of trading activity establishes market perception, builds holder confidence, and sets the trajectory for ecosystem growth. No selling during this period protects initial valuation.
Token Utility Ecosystem
March activates full token utility, replacing points with token-gated access while introducing new mechanisms for engagement, status display, governance participation, and value capture through burns and buybacks.
Access & Media
  • Token Gated Streams
  • Token Gated BTS
  • Token Gated House Rooms
  • Token Gated Chat Rooms
  • Token Gated Creator Access
  • Token Gated IRL Events
Engagement & Gaming
  • Token Voting on House Activities
  • Token Betting Mechanisms
  • Token-Based Games
  • Tip Creators with Leaderboards
  • Purchase Locked Content
Status & Recognition
  • Badges on Streams
  • Badges in Chats
  • Creator Shoutouts to Token Holders
  • Leaderboard Recognition
  • Creator Prizes
Governance
  • HEAT Governance Voting
  • House Activity Decisions
  • Community-Driven Direction
  • Democratic Alignment
April 2025
Phase 4: Real-World Products and Revenue Loops
April bridges digital tokens to physical products, launching the first CPG product with token-gated advantages. Token holders receive exclusive access to seed round investment opportunities, early product access, and special SKU availability unavailable to the general market.
House Revenue Integration
The ecosystem generates House revenue through various activities and operations. A strategic portion of this revenue flows directly into token buyback and burn mechanisms, creating deflationary pressure and aligning token value with real-world business performance.
This revenue loop establishes sustainable tokenomics backed by actual business operations rather than purely speculative value, creating long-term alignment between House success and token holder value.
1
Token Gated Seed Round Access
Exclusive investment opportunities in CPG ventures
2
Token Gated Early Product Access
Priority access to new product launches before public release
3
Token Gated Special SKUs
Limited edition products available only to token holders
4
Revenue Buyback & Burn
House revenue drives token value through systematic buybacks
The Complete HEAT Journey
The HEAT Token rollout creates a progressive ecosystem that evolves from education and participation, through points-based engagement, to full token ownership, governance rights, and ultimately real-world products backed by revenue-driven buybacks.
1
January: Foundation
Private sales, creator and community education, points farming activation
2
February: Positioning
Points utility, ETH Denver, launchpad conversations, pre-sales, exchange prep
3
March: Launch
TGE at $100m, full token utility activation, chart management, status mechanisms
4
April: Real-World Value
CPG product launch, investment access, revenue buybacks and burns
The system rewards creators and community through access, status, participation, and long-term alignment. Every phase builds on the previous, creating sustainable value backed by real utility and revenue.
Traction Verified
Demonstrated Traction & De-Risked Go-To-Market
The HEAT Token isn't built on speculation; it's layered onto a platform with a proven model. The first House of Heat already validated our core thesis: professionally produced IRL creator entertainment generates massive reach, engagement, and cultural relevance at internet scale.
Key Performance Signal
875M+ Views from a single stream, amplified across platforms. This confirms our ability to transform live IRL moments into massive downstream reach and validates distribution efficiency without relying on paid acquisition.
Scalable Infrastructure
Institutional-grade IRL streaming stack with 24/7 capture, professional control, and multi-platform distribution via Kick. This infrastructure materially reduces execution risk for future token-gated experiences.
Built-In Audience & Leverage
Resident creators bring large, pre-existing audiences, acting as independent media channels. IRL events are engineered for virality, turning every activation into shareable content and every participant into a distribution node.
This model creates cultural cache that is difficult to replicate and compounds over time, ensuring the HEAT Token launches into an existing, engaged ecosystem.
Strategic Implications for the HEAT Token
Layered on Attention Engine
The token launch integrates with an existing platform proven to capture attention and mobilize communities.
Proven Audience Behavior
Existing user patterns already support gated access, gamified participation, status signaling, and community-driven economics.
Reduced Cold-Start Risk
Token utility, governance, and burn mechanics benefit from a pre-established, active user base.
The HEAT Token is not an experiment in demand creation; it is an economic layer being added to a platform that has already proven its ability to capture attention, shape culture, and mobilize communities at scale.
Risk Mitigation Strategies
Proactive measures are embedded throughout our rollout to safeguard the HEAT ecosystem, ensuring stability, security, and sustained growth.
Market Stability Mechanisms
Strategic chart management, including a 6-month no-selling period for team and early investors, minimizes volatility post-TGE and fosters long-term confidence.
Robust Smart Contract Audits
Comprehensive third-party audits of all smart contracts before deployment ensure the integrity and security of the token and its associated functionalities.
Continuous Regulatory Alignment
Ongoing legal counsel and adaptation to evolving global regulatory landscapes ensure compliance, protecting the project and its stakeholders from legal risks.
Transparent Communication
Open and consistent communication with the community regarding development, challenges, and milestones builds trust and addresses concerns proactively.
Tokenomics
HEAT Token Distribution & Vesting
A transparent breakdown of how HEAT tokens are allocated across key stakeholders, designed to ensure long-term stability and align incentives for growth.

Vesting Schedule
A 6-month cliff is in place for all team members and early investors to ensure long-term commitment and mitigate early selling pressure, fostering a stable market environment post-TGE.
Our Expert Team
Our team brings together a powerful blend of expertise from diverse fields, ensuring a well-rounded and strategic approach to the HEAT Token ecosystem's success.
Marketing & Community Leaders
  • Extensive experience with entertainment and lifestyle brands (Live Nation, Warner Bros, NBA).
  • Proven track record in building and engaging global communities.
Finance & Crypto Innovators
  • Over 45 years combined experience in global market making.
  • Elite algorithmic traders and crypto infrastructure specialists from top-tier firms (Bank of America, Merrill Lynch, McKinsey, Virtu).